Friday, October 25, 2013


“Linkedin”

Linkedin is used to connect businesses and people, and allows them to communicate with one another in order to network themselves. Linkedin’s mission is to “connect the world's professionals to make them more productive and successful.” From their website, one can access people, job opportunities, news, updates, etc. The site has enabled people to branch out their business, and interact with people who can ultimately help their company to prosper.

Linkedin is an inexpensive way to market your business. It is a powerful marketing and sales tool that is simple to use. Businesses can show off their platform, and gain intelligence on similar companies.  With the use of Linkedin, users can influence purchasing behavior, and convert prospects to customers. The site provides a deeper relationship with customers, creates stronger brand awareness. A key part of Linkedin is communication, and building relationships with other professionals. Various businesses, both large and small, are able to market themselves in a cost efficient way.  

Socailly, Linked in allows business owners to communicate with their customers, and to better understand their likes, and dislikes. Creating a better connection with the customer, allows for better information to be received by the company. Intern, they are able to see what they are doing wrong, and make changes if needed. Hearing customer opinions is a great way to get closer to the buyer, and gain a better understanding of their wants. A downfall to gaining so much feedback is some information may be false, and can throw off stats you are taking about the company. The site also allows businesses to connect with other businesses, which can be helpful for gaining ideas, and gaining a better understanding of useful business operations.

Linkedin is not necessarily used for entertainment; however types of entertainment may be advertised on the sight. The entertainment industry markets their services on the sight. An entertainment company that displays their company on Linkedin is Warner Brothers. On the sight, they have job opportunities, and show which parts of the company are hiring. Similarly, Linkedin is not a recreational sight, but a sight used to market business, and allows people to present themselves in a professional way.

Linkedin is used not necessarily for the traditional sense of the word news, but used for information on different companies and job opportunities. People can use the sight to discover job opportunities, and be notified about different companies, etc.  Many different industries and companies large and small have their businesses displayed on Linkedin, which allows for a wide variety of opportunity.

 

 





 

 

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